A Summer’s Goal – Not the Auto Responder Email LIST Right Now
English: Abandoned general store in the ghost town of Rhyolite, Nevada. (Photo credit: Wikipedia)
Today I want to talk to you about the immediate future of this blog, my auto responder email LIST and your participation in it with me.
Remember a couple of weeks ago that my major goal was to build my LIST. A responsive good LIST of 1000 people to email to, to talk and invite into my general store. Sort of like an old fashioned General Store where people come to pick up goods they need for the week and to chat with the store owners and other customers — online, a virtual store.
I’ve been doing a little soul searching this week. Remember my goal was to reach my LIST goal by mid-August, in 99 days.
Well,… I found out this goal is a little over-ambitious. I found out it can take people a year, two or more to build a responsive list of 1000. For instance, it takes time to learn how to use an auto responder like AWeber.
Also, online marketing, email lists, blogs all of this, also use Paretto’s 80/20 rule. With online business there is overhead. We love our work and our customers, but we must pay the bills. The 80/20 is 80 percent good friendly information and talk, and the 20 is offering and selling some product or service.
There’s an art of writing email series that uses that rule …. and that makes it a truly a worthwhile part of an online business plan. Don’t get me wrong. I love just talking to you and sending information. But email auto responders do not even necessarily expect or require readers and customers to get back or to carry on a two-way conversation. It’s more like the general store — it’s there. And writing emails for the store is a little bit of an art or skill that needs to be learned too.
I’ve drawn my lines. Chosen the battles. The LIST is on a back burner at this time. Because it is not realistic to build it in 99 days, of which 3 weeks are gone. Albeit … thank you everyone who has signed up! And I’m still doing it …. just not in any rush. And it’s not even the major big push.
The Future of this BLOG
Over the last couple of weeks with the goal of the LIST . .. it became clear how important a good website or blog was to the List. I’d decided the List goal was twofold, it included learning AWeber well, building the List, but also building a strong powerful website where people would come and sign up for the List.
The website would look great. It would be powerful and attractive, function well. It would be excellent in all ways.
To make a dynamite website – one either needs to hire someone or learn how to do it oneself. In my case, it includes learning WordPress, HTML, XHTML5, PHP, CSS, etc. Again, as with the email marketing auto responder there is a learning curve.
Yes, I want to do ALL of these things. Yes, my fingers are in the paint pots. I will build the List and the powerful attractive website . . . . but not in 99 days this summer.
I will tell you why …. and tell you about my summer work. So, return to my blog in the next week or so, OK? I will share my most important work at this time. This is something that is not quite finished. It needs to be polished, shined up ….. It needs to be well oiled and to get to the point where it is near autopilot running well. It’s been in the works for a few years. It will be wrapped up this summer ….. put in my display case ….. to keep on and to function well for many years to come …… before I start the new projects awaiting in the wings in the Internet marketing field such as a great List and powerful attractive website/blog.