Think (Photo credits: www.mysafetysign.com)
*Copywriting (Photo credit: Bazstyle | Photography)
March 10, 2014 Blog — List of Notes and Thoughts on Copywriter Health Blogging! Can You Relate?
First Thoughts Worth Writing
1) One friend copywriter – is moving to Thailand!
2) I’ve got a new client in the field of my Day Job — Amazon FBA Prime Arbitrage Store
3) If I spend time on this website – I need to make it profitable – using direct response
Questions to Answer for a Website
What do I do ?
What is my target audience?
Is it confusing that I write about my Day Job, as well as my passion Health Copywriting career?
Can I really write about both in one website?
Target Audience: It is those who Want To and Do make a living online. It’s not only Copywriting – the big-dollar thinking career.
Audience: Copywriters. Smart people. Online earners.
Making a Living Online
What I Do
1) I sell things online with arbitrage (arbitrage: buying something at a lower price, and selling at a higher price).
2) I’m a copywriter by trade. I started officially in 2005 – 9 years ago. I wrote my first three official copywriting assignments starting in 2005. $100-an-hour work!
3) I tell stories.
I am a copywriter. My first assignment came to me because I’m also a university, college, high-school and grade-school Math, Science Tutor. And I write. This combination worked for a local doctor who discovered me for his health Copywriting reports.
I spend four hours a day …. studying, practicing, thinking and writing in the Copywriting field.
I sell 80% books online and the other 20% is a variety of items – many of which come from clearance racks in retail stores. This is my day job — I sell online. I sell new clothes, household items, children’s toys and games and books.
SEO and Blogging — A Study
Normally this blog is #1 in Google searches for my name Katherine Kay. It’s ranked well for “health copywriter” and “health blogger.”
However, because I am a direct marketer and realizing this blog is rather un-focused, as far as direct marketing is concerned, I have not been blogging so much.
It shows! I was not #1 in my Google search for katherinekay today — I was #5!!
I have also historically ranked well for “health blog copywriter,” “health blog writer,” “coconut oil health blog”….. and Google searches like that.
Today …. I didn’t show up for any of those!!! It’s because I’m a direct marketer. Historically this blog has not been direct marketing anything ….. so I stopped blogging.
But I think I need to keep blogging!
So after doing all those searches just mentioned I googled “health copywriter blog fascinations” …… and my katherinekay blog showed up #1 on page 1 in Google !!!
That is because I wrote a few blogs about Fascinations in copywriting…. and I’ve written about health forever. So there you go….. All is Not Lost!
The Million-Dollar Question
How often should we blog if we are direct marketers and we are not selling anything specific with our blogs?
It takes time. Part of the time, is getting the affiliate links located, approved and figured out. Should I hire a virtual assistant to help with affiliate links?
I think I’ll blog once a week or once a month for now. And you?
P.S. Visit me on Facebook and Twitter.
P.S.S Joe Sugarman is a famous copywriter and a very nice man. Look him up, he’s active on Facebook! He’ll friend you.
P.S.S.S The art of short quips, good sentences – Twitter is a good exercise!
EXPERT (Photo credit: Pete Prodoehl)
Ask the Question
What is your Brand? What is your Niche? How do you represent yourself online?
Do you ask these questions when it comes to your website and/or online presence?
Does our Brand need to be narrow or can it really be everything we stand for?
Should we hone and polish 10 different narrow niches? Do we have time to do it all? Can we do it well?
These are tough questions. One high-ranking information online marketer I know says that we don’t have time to keep up with more than one niche or brand – choose one, he says.
Yet I know for a fact that he probably has 100 websites selling various products in different niches.
You Are Complex
We are complex people — I know I am. You know you are. You may be a writer, a health consultant, or an ecommerce pro. But that’s not all you do. You have family. You have passions, interests. You may like to read a lot and go to movies, or maybe you love sports. You could be a work-at-home mom — a spiritual person or leader, or maybe you are very active in support of your community.
In order to capture readers’ attention, do we need to forfeit our personal interests and lives in order to appeal to the narrower interest group?
That narrow interest group of say, clockmakers or astrophysicists, has dedicated readers on the Internet who personally do not care about the darling thing our little boy told us this morning.
Can we have it all? Can we share the whole spectrum of ourselves – or do we need to keep it laser-focused and to the point for the sake of getting the right audience?
Room for the Personal and Niche Centric Both
I think there’s room for both.
I know specialists who have blogs, websites and Facebook pages with their personal name as the brand.
It may be a psychologist, an ecommerce pro, a health consultant, a financial writer/commentator, an inspirational leader, or a doctor.
They do keep to topic. They advertise – they talk and focus on their field of expertise. They know their topic upside down and inside out. It appears they live and breathe their area of expertise.
You recognize their name; you recognize their specialty. But you also know they are people with opinions, thoughts, and even lives — families, friends, personal interests and passions!
But they’re pretty good about sticking to their topic – their expertise too.
They may tell a personal story, share opinions …. but for the most part we know what they’re good at it, what they’re field of interest and expertise is and that’s the reason we read what they have to say. Whether it’s the Dalai Lama, Dr. Oz — or whoever it may be.
Be Good at What You Do – Share Your Interest
Build a following by being really good at something, but be you. Get better in your field. Share deep and really great information about what you do and know.
You can still have the 20 or 50 separate websites selling various products. But your authority website – the one with your name on it – share and be yourself, but stick to your area of expertise.
Share news, details, and stories relating to your expertise – points of interest that relate to your work, your brand, your career and livelihood.
The more focused and laser-beamed with well-researched, newsy, interesting information you share in your field, the more you will appeal to the group of people that you want to read your blog and online posts.
But relax and be yourself, as well!
English: Logo of the Declaration for Healthy Food and Agriculture (Photo credit: Wikipedia)
Dear EditWrite Blog Reader,
One month plus into the new year — and where do we stand? Time for our first assessment.
And I just had a birthday on Sunday…. another good time for assessment. The weather cleared up and warmed up to pleasant sunny day in the 70s.
Gleanings from my One-and-a-Half Month into 2014 Assessment:
* Keep things simple — If I put too many things on my 2014 List, I’m overwhelmed.
* The Big Dream List — reach for the sky, the sun and the moon — big exciting possibilities. Good. Do it. But get ready to come back to earth ….
* The 1 to 3 Things List — every day come back to earth, and fold up an 8.5 x 11 in sheet of paper with the 1 – 3 things you want to get done today. Slip it into your pocket — and take it out during the day to see how it’s going.
* It all comes down to doing what is most important. For me that is Earning, at this time. What actions and work produce results and bring in earnings?
So, we work from the inside out — and also from the outside in.
1) First , I need and want to feel good every day — a) a good night’s sleep 2) good healthy food in the day 3) exercise and sunshine each day
2) The outside in — is seeing the big-picture of where I want and I’m committed to be — and reverse engineering that big idea into smaller doable components.
But as an entrepreneur and sole proprietor or DBA — it still comes down to earnings, and what brings in the money. The reason why, is because, if the money is in the bank or under the proverbial mattress, …. there will be time, … time for love, time for healthy food and a healthy lifestyle, time to do good — to help others and ourselves.
SOURCING and/or DEVELOP PRODUCTS
So, I develop my product. It may be a hard good I sell in my store. It may be a service. I define and sell — my tutoring science and math, for instance. Or it may be a writing, editing, copywriting offering — a profile, press release, sales letter, home page, email series.
But it needs to be packaged and offered as a product. Something that is clearly defined, easy for a client-customer to order and buy.
Until we have a product, all of our social networking, writing, interactions with others — cannot be defined as Work, because it is not producing sales. Without sales, we are not in business, we do not have work — and we are not getting closer to our dreams, goals, and big ideas.
After sourcing — whether arbitrage products, wholesale products, or defining and developing a service product that can be packaged — we need to think about operations. How do we package, and present and deliver this product? And I’ll be talking about that more in future blog posts.
Operations in my business need a boost. Things like bookkeeping, systems, streamlining, equipment — printers, scanners . . . and better sourcing too. . . . i.e., where do I find more good products,…. catalogs, wholesalers, more arbitrage?
And then we come full circle to our personal lives — who does the housekeeping and cleaning, the cooking, shopping? Only we can get out an exercise our body. How do we make it work with our families and time constraints?
If we run a successful service or mercantile business — we need to pull in the reins, leverage, systemize and be productive. This may mean hiring help for the jobs that our below our personal pay scale. Spend our time doing the things that only we can do!
Office: (210) 725-2369,
P.S. Do you need a tutor for yourself or your child for basic math or science? I’ve been tutoring math and algebra for 12 years. I also write direct response packages, website home pages, press releases and more. And then if you’re a writer-editor check out my EditWrite Mercantile for all kinds of helpful products and gifts. And visit EditWrite Mercantile on Pinterest.
P.S.S. Regarding the JPEG pic above –just a reminder to support your local farmers’ market, avoid GMO foods and even get active by getting political or giving a lecture, if that works for you!
Image via CrunchBase
I hope your new year is off to a good start! There’s a saying that usually new year’s resolutions are forgot by the 7th of the month, but if we still are keeping them by the 20th or 21st there’s hope — or even better, we may even do them all year!
WRITE A LETTER — PUT EVERYTHING IN IT!
Try this, it’s kind of fun. Write a letter to yourself around the 20th or so of January. Date the letter one year forward. So, if you wrote it today, it’s going to be Dear [your name] dated January 19, 2015.
Write this to yourself as if it is was one year later. So, you write a letter about all the things you did over the last year (which is really the year to come).
This letter is meant to be over the top. Write down everything you can imagine or possibly dream or hope for!! No holds or bars — just write out everything you might want to happen.
Of course, we’ll never possibly do all these things. But some of them we will! And that’s the point — aim for the stars … and hopefully we’ll reach some of our goals.
The funniest thing happened to me the other day. Now this was the 15th of January, mind you. I was cleaning up and going thru papers. I have a few boxes of papers. I go for weeks and months without looking at these papers — and they’re not in order.
As I’m looking thru and sorting, I pick up the 10-page letter I wrote to myself on January 15, 2013, last year! And it is dated January 15, 2014. And it was the very day — January 15, 2014 the moment I picked up this 10-page letter.
I just happened to find this letter! I’d forgotten all about it.
And I did accomplish at least some of what I wrote down!
HELP ME CHOOSE THE SUBJECT / TITLE OF MY KINDLE EBOOK FOR JANUARY 2014
One thing I put on my 2014 goal list this year is that I want to write and publish one ebook a month to Amazon Kindle Direct Publishing. Simple ebooks — maybe only article length.
Will you help me choose the subject of my January ebook?
Thank you for reading my blog.
Happy New Year 2014!
May it be one of your best years ever.
Write your comment to this blog with your title choice, OK. Thanks!
Here’s the subjects/ titles.
Coconut Oil — clearing up confusions. Going back to Steven Acuff, and how he first shared this info with me.
Fermented Foods — from coconut yoghurt to Kombucha, to pickles to Kombucha. All the good feremented foods and why they are good for us.
13 Ways to Weight Loss and Healthy Food for People Who Love to Eat — a title of an ebook I already have on Kindle. It needs some improving.
Steven Acuff’s Diet as I Know It — all of these type articles would go back to credit Steven Acuff too
A Review — on an Affiliate Marketer, Blogger, Online Writer, SEO and/or Website Person
LinkedIn, Facebook, Twitter, Blogging and Ezines – My 2013 Three Month Experiment — what I learned and experienced in this three-month experiment.
Blogging — my experience with my blog since March 2010, 3 years, 10 months. What’s changed? How have things panned out — in regards to the blog? What have I learned?
Fascinations – in Copywriting. Fascinations are a very special form of short message, a sentence or two. Similar to tittles, subject lines, bullet points — they are short teasers. You might find one on the outside of an envelope to entice you to open the envelope, i.e., “What never ever to eat on an airplane.”
Selling on Amazon — this is a tricky one. Because I can’t go real deep into it, because this is how I make money — and there is competition in the specifics of what I sell, etc. I do have my own tricks and methods. But I could cover the subject in general terms.
Which topic interests YOU most, or what do you think other peeople would like to read?
P.S. Hopefully, we’ll find more ways we can work together this year — even through barter and trade. I’m building a team this year! If you’re interested in being part of my team, let me know that too!