“Quarters of the news editor”, one a group of four photos in brochure Seattle and the Orient (1900) collectively captioned “The Seattle Daily Times—Editorial Department.” This is part of a long section on The Seattle Daily Times, publisher of the brochure/booklet. The newspaper is now known simply as the Seattle Times. In 1900, the Times offices were in the Boston Block on the southeast corner of Second Avenue and Columbia Street. (Photo credit: Wikipedia)
Did you know that there are 3 to 5 levels of editing?
So, someone calls me up and says they are writing a book. They’ve typed it all into their phone. (; Yes, there phone!
They’re hoping and thinking it may get picked up for a movie, or a book publisher, and they’re looking forward to seeing it on the big screen or displayed at Barnes & Noble.
I say to my friend, “OK — may I see what you have?” “Sure!” they say. And they send several emails of the document over to me.
The first thing I see is that there’s so much basic cleaning up they can do themselves. Grammar tenses are off – English actually is the second language for this writer. That’s OK.
But…. the fellow should at least have a girlfriend or someone clean it up just a bit …. you know the easy stuff. Why pay my editing prices to just make it look nice and read a little better?
So before I go into the Levels of Editing and then ghostwriting on this blog after that……
Remember there’s a lot you can do on your own up front before you ever even talk to an editor – and it will save you a lot of money.
Take the time to read your transcript over and make it read as good as you can. Do a word spell check!
You may even find after you go over it again – that the plot, structure or flow has gaps or missing pieces. Get it right before calling the editor. If you don’t the editor will need to help you re-arrange the entire story at high editing fees costs.
So clean up the work, do a word spell, re-arrange, strengthen characters, throw out others. Do your best! It will save you a lot of money. And then the editor can focus on the Levels of Editing and using their skills – and it will be more than worth the cost.
Later, we will get into what some of the levels of editing are.
English: The interior of the largest Whole Foods in the United States, located on Houston Street in the East Village of New York City. (Photo credit: Wikipedia)
As many of you know, I have a small side business with a store on Amazon. In this store, I sell a variety of items.
One of my specialties and favorite items to sell is health food and supplements. Most of these health specialty items are purchased directly from clearance racks in my local health food store.
Why are these items placed on clearance? I talked to one of the managers about this — because expiration dates are a year out in many cases. It has to do with store economics mostly. Some brands are big and require the store to make big purchases; or they will not participate in the store’s regular sales, or they are little known products that do not sell well.
It works for me. Because many times these items are very popular on Amazon. So, I describe and sell to Amazon customers.
Today, I decided to share with you, my local reader, a couple of my items. If you contact me right away, I can sell to you today instead of Amazon. See items, descriptions and prices below, and I the link to the product selling on Amazon.
CUP 4 CUP: Gluten free Flour, 2 cup trial size, 9.8 ounces. Just like wheat flour without the gluten. Non-GMO. Easily replaces wheat flour in equal amounts. Especially delicious in scones, cookies, biscuits and quick breads. Performs well as a coating for frying and for thickening sauces. Ingredients: cornstarch, white rice flour, brown rice flour, rBST-free milk powder, tapioca flour, potato starch xanthan gum. Contains: milk. Includes a $3 coupon for 3 lb Cup 4 Cup Gluten-free Flour. Price: $8, plus delivery. 5 – 10 available. I accept cash or PayPal.
Pure Planet ACTIVATED BARLEY: Germinated Heirloom Grain. 28 1 T servings. A unique highly nutritious product. Immune system support that boosts energy. 400 percent more energy potential than non-germinated barley. A special germinating process holds the vital energy qualities within the grain. This is a re-creation of a 2000-year old recipe of Greek and Roman physicians. Originally created to save the lives of babies who lost their mothers, then found equally beneficial for the elderly. Ultimately became the food of the Roman army, known for fastest foot soldiers in history. Valued for ability to enhance strength, endurance and recovery. Price: $24 for 280 g, 28 servings, plus delivery. I accept cash or PayPal.
As a trained health copywriter, I recognize healthy products, and these are good products, especially the activated barley is exceptional.
Contact me to buy this product today:
Again, I accept cash or PayPal. Located in San Antonio, Texas.
Dear Marketing Director, Business Owner, Creative Director,
In life and business, we often need to show and tell our point of view, our position, our need, our service or our product … through writing, especially a letter.
Whether this letter is sent out snail mail, posted on a website page, or sent via email, its purpose is the same: get people to see your point of view.
OK, you’re in business. You believe in your product or service, or the message you must deliver. But how are you going to get sympathetic ears? How will you get your audience, customers’, or employees’ attention long enough for them to listen, understand and empathize with your point of view? It’s not easy.
But there are ways that work better than others.
First of All
All of us who took English classes in college learned about persuasive writing. There were essays, argument and persuasion.
You know, a good letter writer tells stories, shares, empathizes with the reader and sometimes asks for something.
I know, because for as long as I can remember I wrote letters. I wrote to my grandmas, my aunt, fav family friends, pen pals, girlfriends and boyfriends — then Mom and Dad.
And then 10 years ago, I found out about this kind of writing called copywriting.
Used by marketers and “sales people at a typewriter” — essentially it’s a fancy word for persuasive letter writing.
Because famous copywriters primarily wrote letters…….. (to be continued)
In my other life, I sell books online, mostly on Amazon.
Advanced editing can turn into ghostwriting. Ghostwriting doesn’t have the 4 or 5 levels we talk about for editing. Ghostwriting is a healthy way for writers to get away from the solitary life of the writer. More on all of this tomorrow!