Dear Marketing Director, Business Owner, Creative Director,
In life and business, we often need to show and tell our point of view, our position, our need, our service or our product … through writing, especially a letter.
Whether this letter is sent out snail mail, posted on a website page, or sent via email, its purpose is the same: get people to see your point of view.
OK, you’re in business. You believe in your product or service, or the message you must deliver. But how are you going to get sympathetic ears? How will you get your audience, customers’, or employees’ attention long enough for them to listen, understand and empathize with your point of view? It’s not easy.
But there are ways that work better than others.
First of All
All of us who took English classes in college learned about persuasive writing. There were essays, argument and persuasion.
You know, a good letter writer tells stories, shares, empathizes with the reader and sometimes asks for something.
I know, because for as long as I can remember I wrote letters. I wrote to my grandmas, my aunt, fav family friends, pen pals, girlfriends and boyfriends — then Mom and Dad.
And then 10 years ago, I found out about this kind of writing called copywriting.
Used by marketers and “sales people at a typewriter” — essentially it’s a fancy word for persuasive letter writing.
Because famous copywriters primarily wrote letters…….. (to be continued)
In my other life, I sell books online, mostly on Amazon.
Advanced editing can turn into ghostwriting. Ghostwriting doesn’t have the 4 or 5 levels we talk about for editing. Ghostwriting is a healthy way for writers to get away from the solitary life of the writer. More on all of this tomorrow!
Do you have notes and papers, typed up copy, your story typed into your cell phone even? It’s time to get your book in a format that people can read and understand now!
Recently my uncle in California told me about a guy writing a book. He put me in touch. Lo, and behold the book was on the guy’s phone.
Now English is his second language. He didn’t have caps for new sentences. No spaces between sentences. It really was a mess.
I fixed it up though — real nice. Now he could show it to people and they could read it comfortably and get it.
And he has an incredible story to tell. For $200 I was able to fix up his work for the first round, of what will be a few rounds of edits and fixer-uppers, editing.
I can do the same for you! Rough notes. I’ll put it together and put it in your voice. It will be great, I promise you!
A typical flea market shop, in Germany Français : clients aux marché aux puces Русский: Блошиный рынок во Франкфурте-на-Майне, Германия (Photo credit: Wikipedia)
Yesterday for the fun of it I went to one of our local flea markets. This time I did not bring money for my incurable habit of buying books to re-sell on Amazon.
I only brought goods to trade and sell, barter with!
I used to sell old photos and prints – way back in 2009. So, I brought a bagful of pieces that never sold – including old postcards.
Also brought freebies I’d acquired – new goods: stationary, markers with coloring books, crayons, pens, small note paper. I had a couple of those nice decorated-colorful grocery bags full of these.
Included clearance food items from my local health food store – chocolate-covered cranberries, blueberries and cherries. Eco-friendly chocolate bars, gluten-free flour.
Arrived at the Flea Market. First I pulled out my scanner and apps and found $12 worth of great book-MUST-haves. Talked to the seller. No go! He was not about to trade or barter. He needed money. Stopped by about 5 other booths – No, they wanted to sell and collect money today ONLY.
One regular who I’ve known over many years said, Sales have been slow over last month or so.
Received a tip that a nice Asian woman up front might like the type of product I had. Stopped at another seller quick – he said sales had been slow over last month or so.
The lady and her husband – Yes, bought a full bag of the new pens and stationary, plus my nice grocery-shopping bag for $12 – enough to cover my books!
Went back and bought the desired books!
Then I visited my collector contact – showed him all my old photos and postcards. He bought a bunch of them for $20. And then I sold him a couple of the chocolate food stuffs for $3.
Went out and bought a Lionel Train reference book for collectors to sell on Amazon. Headed home. Stopped off and bought more books at a thriftstore to sell, and a new toy-game on clearance at a retail store ($1.99) for my Amazon Christmas collection.
Fun! I left the house with $3 yesterday morning – gas for the car and parking. Earned $35 selling miscellaneous goods around my house. Replenished items for re-selling on Amazon – buying $25 of new books and a new children’s toy, lunch with $2 to spare.