Katherine’s Mercantile is in full force this season.
I’m filling up my Amazon inventory, and learning
how to use Amazon Sponsored Product Ads in addition
to my Pinterest item posts.
But at this moment… I want to pause, bow the head
and ask for a moment of silence for our brothers and
sisters in Paris, and this terrible loss and tragedy.
Words cannot express the heartfelt sadness and
Tomorrow I head to our mega-large flea market to
try to sell my overflow. Too many teany-tiny quality
and miscellaneous Christmas and harvest items.
Not enough time in life to post these all to Amazon
with new listings for one-offs, or even eBay. Holding
back the more valuable for eBay and a few for Amazon.
Crazy, crazy life. So much to do and so little time.
Will keep you in touch and in the loop.
Some children looking at a selection of Christmas Cards during the 1910 holiday season. (Photo credit: Wikipedia)
It’s that time of year again! Q4 on Amazon. And it is time to focus and do what works best in our businesses.
Here’s a few ideas to get you focused.
- look at last year’s Q4 sales
Take stock and see what your big sellers were. When did they start selling? How much did they sell for? How many sold? How you can improve on that this year?
- What do you need to do to streamline your operations?
Maybe you need more space. Maybe you need to set up computers, work tables, scanners, dedicated areas, or equipment. Organization is everything. Have a place for all of your packing materials. Keep things in stock. Know where your tape, you scissors, your measuring tape is. Have enough right size boxes on hand.
Who is going to do the heavy lifting, the packing of boxes, the preparing of items – removing of labels, cleaning and packaging items? Who manages the inventory online, prepares the online shipments, prints the labels and ensures the right items go in the right boxes? Have back up and a few extra hands on deck to help out in a crunch. Beg, borrow or steal help from family, friends, or neighbor kids whenever you can – you will need it.
- Left over good inventory – from past months.
Do you have any good Christmas and holiday items sitting around from last year – ornaments, Santas? Take good pictures and make new listings of hopeful inventory that can be sold this year.
- Keep the flow. Keep scouting and finding new inventory.
Keep stocked up. If you don’t have the items listed on Amazon, they won’t sell. Keep scouting and going to your favorite places – keep buying low and selling high.
Make sure you have enough money on hand to buy what you need to sell this holiday season, as well as to fund your business — shipping and supplies. Not to say, you need expensive loans. But the more good inventory you have the more you will sell. Make sure you have a great season, by having enough great inventory on hand and the money to buy it when you locate it. And don’t run out of essentials.
Last but not least, don’t forget to put the word out and bring attention to your items. Whether you use Pinterest to Pin your great items, Facebook ads, Amazon product ads, YouTube – do something! You will see that it makes a difference. It really does!
Now, it’s time to roll up our sleeves and make the most of this holiday and Christmas season. We can’t just sit back and let it pass us by. We need to jump into the fray and make it happen. It will make a big difference in our bottom line at the end of this Q4 Amazon selling season, and we will be so happy we fought the fight — and enjoyed it!
Six Bees (Photo credit: Wikipedia)
Came across this wise idea over the last few days. That a straight path to success is to get really really good at something. Then people will notice us. People will come to us because we are so good.
So we get so good – we can’t be ignored.
Not sure what I’m really, really good at it mostly. I’m a good editor and blogger. I’m a really good critiquer of writing.
To think about what we can become or are really really good at — where we will be noticed, where people will come and be attracted to us naturally!
The idea for me — developed personally:
- editing – critiquing – I’ve had a lot of experience at this and I am really really good.
- earning $1000+ consistently for over 12 years as an entrepreneur doing various things.
- editing and writing
- tutoring kids in math and science
- selling on Amazon consistently
- wrote 2 great ebooks for Bob Bly in 2014: www.linkedinmarketingmagic.com and www.herschellmarketingsecrets.com
- copywriting – wrote a couple of successful landing pages/ Sales Letters
- relationships – giving people encouragement, teaching. I love to teach and share. Trainer.
What are you really good at – or what can you be good at in short order that people will start to notice?
Blogging, social networking, article writing, internet strategy, ecommerce and niches to name a few are some of the topics, questions, points of interest that come up for those of who spend a lot of time online.
An Online Strategy or Formula
Over the years, I found a formula that worked for me to double the traffic to my blog. It works. I put in place and worked it over a period of several months, and yes blog traffic doubled.
It included being very diligent, posting regularly, using search engine optimization, the most popular social channels, blogging… and even email marketing. It worked.
After three or four months, I decided the experiment worked, but I was not monetizing anything, so decided what the heck, I’m going to stop this.
My blog traffic went back down. I stopped seeing so many followers on Facebook and the others. OK… I could live with that.
But… about 9 months later when I decided I actually really liked that traffic, and I went back to it…. the Facebook algorithms had changed. It was not so easy for people to see my posts anymore…. the reach wasn’t there. OMG.
Where had all my Facebook and other friends and followers run off to?
They were gone. I’ve regained a lot, especially on Facebook. Everyone’s on Facebook these days, right?
Everything is so different now, the whole situation needs to be re-thunked right? I think so. And it may even be time for another experiment me thinks, and applying my formula in updated fashion to see if I can double or even triple my blog traffic again.
It’s decided. I will do this. So, expect to see more of me here on my blog for one thing. And expect an improved and better blog at that too
The blog is not the whole picture of course. And I’m not sure it will be the measure of success of the formula either. But it is a pretty good litmus test for the success of the process.
What Do We Talk About on Blogs and Social Media?
So, when we do all this posting – what do we say? What is worth our writing time, and reading time of followers?
It all depends. One of the ways, is to experiment and find out through analytics what words in our blog, for instance, people are searching for the most.