Between now and through Christmas, Katherine’s Mercantile — my Pinterest store and Amazon outlet, cater to the Christmas craziness and beyond. Stop by my Amazon Outlet as well as my Pinterest Hub.
It’s a lot of fun. And we’re in the middle of the holiday e-commerce buying and selling frenzy that online sellers prepare for all year long.
Selling Books Online
It’s only been recently that I’ve been catering to the Christmas crowd. My focus had always been and still is — books. And shoppers still find great books, even during this season.
My most popular during this season is children’s classics, cookbooks, religious and spiritual — Bible, storybooks for kids. Texana regional do very well. And of course crafts, handmade things, presenting and giving parties — anything like that.
Toys and Games
Five or six years ago, I started selling toys and games. I do well with board games, wooden toys and fun pastimes during this season. My understanding is retail arbitrage is becoming very competitive in this area. Everyone wants to get a piece of the pie on Amazon. So new sellers go to the same stores, find the same items on clearance, and Amazon gets flooded.
That’s why I lean toward the more rare collectible, out of stock, hard to find toys and games, figurines, etc.
Before all this Christmas focus on Amazon, I always did well with school books this time of year — college texts. Because fall semester is finishing up, and a new semester begins early January. So students start buying their texts at the end of December. December / January and July/August have always been peak sales for me with textbooks. And that still stands true. Oftentimes these book buyers start early.
But this Christmas and last and even before — I’ve found that Rockin’ Santas are very popular. You know these Santas that stand about a foot and a half tall. There’s a power cord. We plug in the cord turn on the switch and Santa moves his hips or head and/or arms and appears to be dancing to the music that also plays. This year I found one where he’s sitting at a piano and moves his head and arms to play the piano.
It’s all a lot of fun. And keeps us very occupied this time of year.
For more tips and ideas for last minute selling — find me on Facebook and ask questions in my Comments back and I’ll get back with you.
The angels, ornaments, children’s books, cookbooks, Santas — Christmas collectibles are getting in place in my Amazon store.
Pulled the Christmas inventory out of the closet — adding to it continually. But now is the hour to begin. Actually the hour is late — but it’s OK. People can order on Amazon up to the last minute.
Collectible mugs with little Teddy Bears stuffed inside.
And not much time for this one — but cornocopia baskets — with Christmas wrapping supplies, ornaments, horns, Christmas decor. Because the-horn-of-abundance baskets go so well for Thanksgiving.
Putting finishing touches on the ebook I’m writing for a pro copywriter. Inbetween, and as soon as it’s done in a day or so — it’s about my new UPC codes, digital pics of my unique items in natural sunlight — all knids of Santas, angels, snowglobe, ornaments, decor, rocking Santas, Christmas houses.
It’s going to be fun!
Larry McMurtry. Frank Dobie. John Igo. All Texas storytellers — folklorists.
I discovered McMurtry just recently. Now I know why Dairy Queens are such a big deal in Texas.
Frank Dobie rules with University of Texas Austin Press. John Igo is the beloved English professor at the prestigious San Antonio College.
McMurtry wrote “Lonesome Dove.” John Igo writes poetry, stories, plays.
And I’m going to go and read a few pages of “Walter Benjamin at the Dairy Queen,” by McMurtry right now.
Thought of the Moment!
These really successful marketers and online strategists, or so I thought, a couple of years ago were saying that Facebook did not work for business. They had not received one good lead for their business on Facebook — or any social media.
But I went ahead and followed an experiment for 6 months — one blog a day; Twitter, Facebook and LinkedIn posts once a day. And I responded to all people within 24 hours. OMG! I got all this attention. Followers. People interested in what I was doing.
But I said, ah, takes too much time. And I’m told we don’t get real business with this. I stopped.
Meanwhile, my cousin had been active on Facebook for awhile. She built a large following of Friends. One day her small young women’s accessories and clothing business went Facebook viral. Today she has 265K followers on her Facebook business site. Business is booming!
Her store’s name — both her brick-and-mortar, and her Facebook business site is “The Nest on Main.” Check it out!! The “Nest on Main” in Utah, Vanessa Stevens. She’s even been on TV.
Moral of the Story: Think for oneself! You may have an answer no one else has! You may become successful by your own ingenuity! Go to school — or the school of hard knocks. Listen to the pros. Check and double check — are they really pros? But the final decision for your life and business is on your shoulders. Go with it! Don’t let others get in the way of your fiery dreams and success — if you feel strongly that you’re on the right path to success – stick to it!